MODEL PARIWISATA BERKELANJUTAN BERBASIS KOMUNITAS: STUDI KASUS KAWASAN WISATA KAMPUNG NAGA, TASIKMALAYA, JAWA BARAT

Abstract

Sustainable tourism is a vital approach to developing culturally rich tourist destinations rooted in local wisdom. Kampung Naga is a community formed by indigenous people who firmly uphold ancestral traditions, live in harmony with nature, and maintain their socio-cultural system. This study aims to formulate a community-based tourism (CBT) model by integrating cultural preservation, economic empowerment, and environmental sustainability. Employing a descriptive qualitative approach, data were collected through observations and interviews, while analysis was conducted using the SWOT matrix and data triangulation. Informants included the village head, the tourism management leader, local citizens, the Head of the Tasikmalaya Regency Tourism Department, and visiting tourists. The results indicate that Kampung Naga's primary strength lies in its authentic traditions and community solidarity, despite being constrained by minimal infrastructure and limited management capacity. The rising trend in cultural tourism presents a major opportunity, while threats include the risk of losing traditional values and over-dependence on tourism. The developed sustainable tourism model relies on three core pillars: (1) socio-cultural, through customs preservation and identity strengthening; (2) economic, through various productive enterprises and equitable benefit-sharing; and (3) environmental, through ecological management and eco-friendly tourism practices. This model highlights the critical importance of collaborative synergy among the community, government, academics, and tourists to realize community-based sustainable tourism successfully.