HALAL TOURISM: ENHANCING MUSLIM TRAVEL EXPERIENCE BRIDGING FAITH AND TRAVEL (SUSTAINABLE, SMART AND MUSLIM-FRIENDLY MALANG TOURISM DESTINATIONS)

Authors

  • Indra Lukmana Putra Politeknik Negeri Malang
  • Martaleni Martaleni Universitas Gajayana, Indonesia
  • Triesti Candrawati Politeknik Negeri Malang, Indonesia
  • Peni Puspitasari Politeknik Negeri Malang, Indonesia
  • Hanum Rachma Universitas Brawijaya, Indonesia

DOI:

https://doi.org/10.61696/juparita.v3i3.804

Keywords:

Halal Tourism, Halal Certification, Destination Development, Public Policy, Malang City., Halal Tourism, Halal Certification, Destination Development, Public Policy, Malang City

Abstract

The rapid escalation of the global halal tourism industry has necessitated a strategic transformation in destination governance within Muslim-majority nations. This study examines the dynamics of halal tourism development in Malang City, East Java, which is increasingly positioning itself as a premier Muslim-friendly destination in Southeast Asia. Departing from the extant literature that predominantly focuses on consumer behavior (demand-side), this research adopts a qualitative-descriptive approach to dissect the supply-side perspective, encompassing public policy integration, infrastructural readiness, and stakeholder participation within a mid-sized urban ecosystem. Through data triangulation - utilizing secondary data from regional strategic planning documents (RPJMD) and field observations of culinary and religious tourism clusters - this study reveals that the "Malang Halal" vision has been formally institutionalized as a strategic pillar within "The Future of Malang" development roadmap. The findings indicate the effectiveness of a collaborative model involving the local government, academia, through Halal Center assistance, and the business community in accelerating product certification and providing representative public worship facilities. While Malang offers an adaptive and promising tourism ecosystem framework, the sector's long-term sustainability demands strategic intensification in digital visibility, cross-regional infrastructure integration, and the strengthening of international branding to capture a broader global market.

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Published

2025-12-27

How to Cite

Lukmana Putra, I., Martaleni, M. ., Candrawati, T. ., Puspitasari, P. ., & Rachma, H. . (2025). HALAL TOURISM: ENHANCING MUSLIM TRAVEL EXPERIENCE BRIDGING FAITH AND TRAVEL (SUSTAINABLE, SMART AND MUSLIM-FRIENDLY MALANG TOURISM DESTINATIONS). Jurnal Pariwisata Tawangmangu, 3(3), 141–150. https://doi.org/10.61696/juparita.v3i3.804

Issue

Vol. 3 No. 3 (2025): December 2025

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Articles

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Copyright (c) 2025 Indra Lukmana Putra, Martaleni Martaleni, Triesti Candrawati, Peni Puspitasari, Hanum Rachma

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