DAMPAK FREKUENSI EKSPOSUR ANIME TERHADAP MINAT KUNJUNGAN WISATAWAN INDONESIA

Abstract

The massive popularity of anime in Indonesia has established Japanese Pop Culture Tourism as a significant phenomenon. This research is crucial due to the lack of specific quantitative exploration on how the frequency of exposure to non-live-action media (anime) affects Indonesian tourists' intention to visit, especially given the significant surge in post-pandemic visits. The main objective is to measure this causal relationship. This study employed a quantitative approach using Purposive Sampling and collected data through an online questionnaire using a Likert scale from Indonesian citizens who are anime fans. Data was processed using SPSS version 25, involving classical assumption tests and concluding with a simple linear regression analysis. The findings indicate that the frequency of anime exposure has a positive and significant influence on Indonesian tourists' intention to visit Japan, accounting for approximately $48.2\%$ of the variation in travel intention. Frequent exposure strengthens Parasocial Interaction (PSI), triggering pilgrimage motivation (Seichi Junrei) and effectively translating fantasy into concrete travel plans. It is concluded that anime exposure frequency is a substantial predictor of travel intention. Tourism stakeholders are advised to leverage this data in formulating content-based marketing strategies. Future research is suggested to formally test the role of PSI as a mediating variable.