PENGARUH PENGEMBANGAN LITERARY TOURISM DAN PROMOSI BUDAYA TERHADAP PERTUMBUHAN EKONOMI LOKAL DI KAWASAN SEJARAH TANJUNG PURA

Abstract

The Tanjung Pura Historical Area has significant potential to be developed as a storynomics-based literary tourism destination that supports local economic growth through historical narratives and cultural promotion. However, this potential has not been fully optimized, making further research necessary to examine the influence of storynomics-based literary tourism and cultural promotion on local economic growth. This study employed a qualitative descriptive approach. Data were collected through observation, interviews, and documentation involving local government officials, tourism destination managers, local business owners, and community members. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing. The findings indicate that storynomics-based literary tourism enhances visitors' experiences through historical storytelling, while cultural promotion contributes to increasing tourist arrivals. These two aspects collectively have a positive impact on local economic growth, particularly by increasing the income of local micro, small, and medium enterprises (MSMEs) and stimulating community economic activities. This study recommends strengthening the implementation of storynomics and sustainable cultural promotion to support the long-term development of heritage tourism in the Tanjung Pura Historical Area.