ANALISIS SWOT TERHADAP UKM HIDROPONIK DI INSTITUT SHANTI BHUANA BENGKAYANG

Abstrak

Indonesia is a country rich in natural resources, particularly in the agricultural sector. One significant area of focus is horticulture, which plays a crucial role in the country's economy. According to the 2015-2019 Strategic Plan of the Director General of Food Crops, horticulture made the second-highest contribution to the agricultural GDP during 2010-2014. The research methodology employed in this study is qualitative, utilizing observation techniques. The research aims to conduct a SWOT analysis of ISB Hydroponic UKM, analyzing its strengths, weaknesses, opportunities, and threats or challenges. Field observations have revealed various factors from the SWOT analysis, shedding light on the strengths, weaknesses, opportunities, and threats present in the research object.