Jurnal Industri Kreatif dan Inovatif

PENGUATAN MANAJEMEN PROYEK KEGIATAN SOSIAL DAN KEMASYARAKATAN DI KOMUNITAS

2026-04-16T15:20:49+07:00

This Community Service Program (PKM) activity aims to strengthen project management for the implementation of social and community activities in partner communities. Common problems encountered include unstructured activity planning, unclear task allocation, poor volunteer management and communication, unmapped activity risks (permits, weather, security, logistics), and substandard post-activity reporting and evaluation. The program is implemented through needs assessments, core project management training, workshops on developing work tools (project charter, WBS, timeline, RACI, budget, risk management, SOP), activity execution simulations, and implementation assistance for one community project. The output is a ready-to-use project management toolkit that can be replicated for subsequent community activities.

PENGALAMAN KARYAWAN DAN ENGAGEMENT PASCA- PANDEMI DI INDUSTRI INDONESIA

2026-04-17T13:56:01+07:00

This study examines significant changes in employee experience, employee engagement, and employee well-being in Indonesia’s industrial sector in the post-COVID-19 period. Using a qualitative conceptual approach through a systematic literature review, the research aims to analyze employees’ work experiences, assess engagement levels, and evaluate well-being across physical, mental, emotional, and social dimensions. Findings indicate a shift toward remote and hybrid work models, where about 83% of employees prefer this flexible arrangement. Nevertheless, the transition also brings challenges, including increased workload, heightened mental pressure, and declining well-being. The study identifies key factors influencing these three areas: adaptive leadership (e-leadership), organizational support (Perceived Organizational Support/POS), and the importance of digital transformation supported by employee training. The paper provides strategic recommendations for management to enhance employee experience, sustain engagement, and support employee well-being in the post-pandemic context.

Batik jati Lestari Kabupaten Blora: Kultural Ekonomi

2025-06-11T00:23:48+07:00

This study examines the role of Batik Jati Lestari as a representation of the local culture and identity of Blora
Regency and its impact on the economic recovery of artisans after the COVID-19 pandemic. Using a qualitative
approach and Stuart Hall's cultural representation theory, primary data was obtained through in-depth interviews,
participant observation, and documentation. The results show that the establishment of Batik Jati Lestari as the
official uniform of the State Civil Apparatus (ASN) since 2023 has increased demand for local batik and revitalized
the batik MSME sector impacted by the pandemic. There is a need to increase socialization and education
regarding the philosophical meaning of motifs so that the process of cultural representation runs effectively and the
meaning of batik can be internalized by the wider community. Inclusive and participatory government policies are
key to strengthening cultural identity while supporting the empowerment of the creative economy in Blora. This
study provides strategic recommendations for the development of batik as a cultural symbol and driver of the local
economy.

PENINGKATAN EFISIENSI PROSES ADMINISTRASI DESA MELALUI IMPLEMENTASI SISTEM MANAJEMEN DOKUMEN TERINTEGRASI

2026-04-16T15:40:40+07:00

This Community Service activity aims to improve the efficiency of village administration processes through the implementation of an integrated Document Management System (DMS). The main problems faced by partners include long file searches, document duplication, non-standard storage, the risk of archive loss/damage, and undocumented disposition flows. The implemented solutions include process mapping, the development of archiving SOPs, the establishment of document classification structures, the digitization of priority documents, and training on DMS use and access governance. The results of the activity showed improvements in document retrieval times, archive tidiness, and document traceability, along with increased capacity of village officials in standardized document management.

ANALISIS INDEKS PENERAPAN ANTI-KORUPSI DAN BUDAYA ETIKA DI INDUSTRI INDONESIA

2026-04-17T14:39:20+07:00

This study analyzes the index of anti-corruption policy implementation and ethical culture in Indonesia’s industrial sector. Corruption remains a serious problem that negatively affects not only national economic performance, but also public trust in both governmental and private institutions. Since the post-1998 reform era, anti-corruption efforts have shifted from law enforcement–centered approaches toward building integrity through institutional reform and strengthening organizational culture. Using a literature review approach with qualitative document analysis, the research integrates institutional theory and organizational culture theory (Schein) to organize findings related to regulations, organizational values, and changes in internal behavior. The study finds that the effectiveness of anti-corruption policies is strongly shaped by institutional reform, ethical leadership, the implementation of integrity programs (e.g., Integrity Zone), and the sustainability of cultural transformation. Evaluation through indicators such as SPI, IPAK, and IPK suggests improvements in some areas, yet significant gaps still remain. Strategic recommendations include adopting information technology to enhance monitoring and reporting transparency, conducting continuous anti-corruption training and ethics education, and strengthening cross-institution and stakeholder collaboration to address both structural and cultural barriers in the industry.

PENINGKATAN EFISIENSI MANAJEMEN PROYEK KEMASYARAKATAN DENGAN METODE MANAJEMEN PROYEK AGILE UNTUK KEGIATAN KOMUNITAS

2026-04-15T10:48:42+07:00

This Community Service Program aims to improve the efficiency of managing community projects by applying Agile project management methods tailored to volunteer-based settings. The partner’s main issues include inflexible and less adaptive planning, unclear task assignment, changing needs during implementation, delays in progress, and inconsistent reporting documentation. The intervention consists of process assessment, practical Agile training, implementing simple working tools (Kanban board, backlog, sprint planning, daily/weekly check-ins), and ongoing implementation assistance for selected community projects. The outputs include a concise Agile community SOP, backlog and Kanban templates, sprint reports, and a performance indicator dashboard. The expected outcomes are improved milestone timeliness, better volunteer coordination, increased progress transparency, and improved quality of activity reporting.

MANAJEMEN BUDAYA ORGANISASI MULTIKULTURAL DI PERUSAHAAN INDONESIA EMPIRIS

2026-04-17T13:48:04+07:00

This study examines the management of multicultural organizational culture in Indonesian companies within the context of globalization and free trade agreements. With its vast cultural diversity, Indonesia presents both challenges and opportunities for firms to enhance competitiveness by managing diversity more effectively. The research aims to analyze and evaluate multicultural organizational culture management practices, including the effects of free trade on organizational dynamics and structure, as well as the supporting and inhibiting factors influencing such management. The findings indicate that leaders must possess cultural awareness and strong communication skills to create an inclusive workplace environment. The study further recommends that both companies and the government formulate policies to support MSME development and implement efficient management strategies, enabling firms—particularly MSMEs—to maximize the benefits of free trade.

PENINGKATAN EFISIENSI LAYANAN SEKOLAH DASAR NEGERI VIA REDESIGN PROSES ADMINISTRASI ORANG TUA SISWA

2026-04-16T15:32:47+07:00

This Community Service Program (PKM) activity aims to improve the efficiency of administrative services for parents of students in public elementary schools through redesigning the main service processes (e.g., registration/re-registration, committee payments/contributions, processing of certificates, report card collection, transfer applications, and complaints). Common problems encountered were long waiting times during peak hours, inconsistent requirements information, repeated form completion, multiple approval flows, and difficult-to-track document archives. Interventions were carried out by mapping the as-is process, measuring service time, identifying waste, designing the to-be process (simplifying steps, standardizing forms, communication channels, and scheduling services), developing SOPs and document templates, and conducting implementation trials. Evaluation was carried out by comparing the KPIs before and after: waiting time, processing time, number of steps, error/rework rate, and parent satisfaction. The outputs were a new process map, service SOPs, a standardized form package, and a simple monitoring dashboard for sustainability.

MANAJEMEN KERAGAMAN, INKLUSI, DAN KEADILAN STRUKTURAL DI TEMPAT KERJA PERUSAHAAN INDUSTRI

2026-04-17T14:20:13+07:00

In the era of globalization and digitalization, diversity, inclusion, and structural equity have become essential elements in the human resource management of industrial companies. Organizations are not only required to deliver high-quality products and services, but also to create a workplace that is welcoming, fair, and inclusive for all employees. This article examines the implementation of diversity management, inclusion, and structural equity in industrial workplaces using a literature review, policy comparisons, and case analysis. The study aims to understand the foundational concepts of DEI (Diversity, Equity, and Inclusion), evaluate the impact of DEI programs on company performance and competitiveness, and identify obstacles and best solutions for optimizing DEI—particularly structural fairness. The findings suggest that successful DEI implementation is driven by strong top management commitment, stakeholder involvement, inclusive training and development programs, and adaptive policies based on employees’ real needs (e.g., adjustments to personal protective equipment and working schedules). At the same time, challenges such as unconscious bias, resistance to change, differences in needs across worker groups, and limited resources must be addressed through open communication, data-driven decision-making, and transparent evaluation practices.

PENGUATAN MANAJEMEN RISIKO DI ORGANISASI KOMUNITAS MELALUI IDENTIFIKASI, MITIGASI, DAN PEMULIHAN BENCANA

2026-04-15T10:21:58+07:00

This community service program (PkM) aims to strengthen risk management within community organizations to improve their readiness for disasters/incidents through three main pillars: risk identification, mitigation and preparedness, and recovery. Common issues include hazard and vulnerability mapping that have not yet been documented, unclear emergency response standard operating procedures (SOPs), uninventoried equipment/logistics, unstructured crisis communication, and limited post-incident learning. The intervention is implemented through risk assessment workshops at the local area level, developing a risk register and risk prioritization, training on SOPs and conducting simulations, establishing a simple incident command structure, formulating a recovery plan (including basic psychosocial support), and creating a preparedness dashboard. The main outputs include community risk management plan documents, risk maps, emergency response SOPs, crisis communication plans, logistics lists, and a 30–90 day recovery plan. The primary targets are community leaders, volunteers, and local partners. Evaluation is conducted using KPIs to measure improvements in volunteer preparedness and the effectiveness of the developed SOPs.

PRAKTIK KERJA ADIL DAN KESEIMBANGAN PEKERJAAN-HIDUP DI INDUSTRI BERKEKUATAN TINGGI

2026-04-16T15:53:09+07:00

This study aims to examine the relationship between fair work practices and work-life balance among employees in high-intensity industries in Indonesia, as well as their impact on organizational outcomes. The research employed a quantitative correlational design. Data were collected through online questionnaire surveys, supported by semi-structured interviews and focus group discussions, with a total sample of 300 professional employees who had worked for at least one year in technology, finance, consulting, advertising, and startup sectors. Fair work practices were measured using the Organizational Justice Scale (Colquitt, 2001) covering four dimensions (distributive, procedural, interactional, and informational justice), while work-life balance was measured using the Work-Life Balance Scale (Fisher-McAuley et al., 2003). Data analysis was conducted using Structural Equation Modeling (SEM), and mediation effects were tested using bootstrapping. The results indicate that fair work practices are implemented at a moderate-to-high level (mean = 4.25), whereas work-life balance remains at a moderate level (mean = 3.65). Fair work practices have a positive and significant effect on work-life balance (β = 0.48; p < 0.001). Moreover, both fair work practices and work-life balance positively and significantly influence job satisfaction, organizational commitment, and performance. Work-life balance also significantly mediates the relationship between fair work practices and all organizational outcomes (mediation effects range from 0.173 to 0.197). These findings highlight the importance of fair work practices as an organizational resource to improve employee well-being and performance in high-intensity work environments.

ANALISIS PERAN KEPEMIMPINAN DALAM ADOPSI TEKNOLOGI BARU DI PERUSAHAAN MANUFAKTUR

2026-04-16T15:28:19+07:00

This article examines the role of leadership in the adoption of new technologies in manufacturing firms, particularly in the context of digital transformation driven by artificial intelligence (AI), the Internet of Things (IoT), and automation. The study aims to explain how leadership affects the success of technology implementation, identify challenges related to human and organizational factors, and review effective leadership strategies for integrating technological innovation into company operations. The research method is a literature study combined with qualitative and quantitative analysis by synthesizing various sources, including market reports, case studies, and academic research. The findings indicate that visionary and transformational leadership significantly improves employee acceptance through clear communication, the building of an innovation culture, intensive training, and effective change management. Nevertheless, adoption success is also influenced by barriers such as limited internal expertise, resistance to change, difficulties integrating legacy systems, and the need to prioritize data security. The article recommends strategies including active employee involvement, continuous training, planned system integration, strengthening digital infrastructure, and developing digital leadership to ensure that transformation is effective and sustainable.

STRATEGI PORTOFOLIO KORPORAT: DIVERSIFIKASI VS. FOKUS UNTUK KEBERLANJUTAN USAHA PADA PERUSAHAAN MANUFAKTUR

2026-04-17T14:14:02+07:00

This study examines corporate portfolio strategies in manufacturing firms by comparing two main approaches—focus strategy and diversification strategy—and assessing the role of sustainability through ESG-based diversification. The research aims to (1) compare the effectiveness of focus versus diversification, (2) analyze their impacts on financial performance and risk management, and (3) explore how sustainability-oriented diversification can generate competitive advantage and support long-term growth. The study applies a mixed-methods approach, combining quantitative analysis using key financial performance indicators (e.g., ROA, ROE, revenue growth, diversification index, and debt ratio) with qualitative case studies. The findings indicate that focus strategy generally delivers better market performance, with an average shareholder return (rTSR) of 2.3% compared to 1.6% for more diversified firms. Nevertheless, diversification remains important for spreading risk and sustaining growth stability. ESG-based diversification further strengthens innovation, mitigates regulatory and reputational risks, and enables access to new markets that increasingly demand environmentally friendly products. The study recommends an integrated approach: strengthen core competencies first, then pursue measured diversification into related segments while integrating ESG principles, enabling manufacturing companies to achieve business sustainability amid global uncertainty.

PERANCANGAN IDENTITAS VISUAL UNTUK USAHA PETERNAKAN BABI "PADABA IRVAN"

2025-11-24T10:13:09+07:00

This study discusses the design of a visual identity, particularly a logo, for the pig farming business "PADABA IRVAN", owned by Mr. Epi Selan and his family, located in Soe, East Nusa Tenggara, Indonesia. The business has been running since the 1980s and is known for its 24-hour meat ordering service. The main goal of this design is to create a strong visual identity that builds brand recognition, attracts customers, and expands market reach. The design process involved data collection through interviews and direct observation, followed by analysis using Roland Barthes’ semiotic theory, which includes denotation, connotation, myth, and symbolic codes. The logo incorporates elements such as a pig’s head, fresh meat, a knife, a 24-hour clock symbol, and the brand name—all of which visually communicate the business’s values and uniqueness. The result shows that a strong visual identity serves not only as a recognizable symbol but also as a communication tool that effectively conveys the brand’s message to the public. The visual identity of "PADABA IRVAN" is expected to support business growth and strengthen customer trust.

PENINGKATAN KUALITAS LAYANAN PELANGGAN UMKM MELALUI IMPLEMENTASI SERVICE QUALITY DAN SOP OPERASIONAL

2026-04-16T15:48:32+07:00

This Community Service Program (PKM) activity aims to improve the quality of MSME customer service through the application of the service quality concept and the preparation and implementation of operational service SOPs. Partner issues include inconsistent service between officers/shifts, unclear customer response standards, unstructured complaint handling, and the absence of service indicators. The program is carried out through service quality assessments (observations and short surveys), service quality dimension training, service SOP development workshops (offline/online), service and complaint simulations, and assistance with implementation trials. The main outputs are a customer service SOP package, service communication standards, monitoring forms, and simple service KPIs. Targeted outcomes include increased service consistency, reduced repeat complaints, and increased customer satisfaction.

PENGUATAN RANTAI PASOK UMKM MELALUI MANAJEMEN PERSEDIAAN DAN DISTRIBUSI YANG EFISIEN

2026-04-16T15:23:40+07:00

This Community Service Program (PKM) activity aims to strengthen the MSME supply chain through the implementation of efficient inventory and distribution management. The main problems faced by partners include inaccurate stock, frequent stockouts/overstocks, the absence of a reorder point, untidy inventory recording, and unmeasured distribution costs. The program is implemented through supply chain process assessments, training and workshops on inventory recording, establishing stock policies (minimum-maximum/ROP), improving simple warehouse layouts and flows, distribution planning (routes, schedules, delivery consolidation), and assistance in implementing tools (stock cards/Excel/Google Sheet). The outputs include inventory and distribution SOPs, recording templates, indicator dashboards, and implementation trials on participating MSMEs. The targeted results are increased stock accuracy, reduced stockouts, and distribution cost efficiency.

PENGUKURAN JEJAK KARBON DAN INSENTIF FINANSIAL DALAM RANTAI PASOKAN EMPIRIS

2026-04-17T14:01:02+07:00

This study empirically examines carbon footprint measurement within supply chain management and the role of financial incentives in driving emission reductions. Since supply chains may contribute up to 90% of a company’s emissions and indirect emissions (Scope 3) can be as much as 26 times higher than operational emissions, the study highlights key challenges including incomplete supplier emission data, variability in measurement methodologies, and adoption barriers for enabling technologies. It also analyzes the effectiveness of sustainable funding models—such as Sustainable Supply Chain Finance (SSCF), sustainability-linked loans (SLL), and green bonds—as well as internal incentive mechanisms cost-sharing (CS) and preferential financing (PF). The findings indicate that well-designed financial incentives can increase the likelihood that suppliers reduce emissions by up to 52%. The study further proposes the use of innovative technologies, including blockchain and the Internet of Things (IoT), to improve the accuracy, transparency, and real-time verification of emissions data. Overall, the research concludes that integrating robust measurement systems with performance-based incentives is a crucial strategy for companies to enhance emissions management and supply chain sustainability.

REVITALISASI LAGU SLAWA MUSIK TRADISIONAL SUKU TEHIT DI TEMINABUAN SORONG SELATAN PAPUA BARAT DAYA

2025-08-14T18:23:42+07:00

Revitalization of the Slawa Song: Traditional Music of the Tehit Tribe in Teminabuan, South Sorong, Southwest
Papua as an Effort to Preserve Cultural Identity Amidst Modernization. The revitalization of the Slawa song, a
traditional musical form of the Tehit tribe in Teminabuan, South Sorong, Southwest Papua, is an important
initiative aimed at safeguarding cultural identity in the face of modernization that threatens the existence of
traditional values. The central issue addressed is the gradual erosion of the traditional music identity of the Tehit
tribe due to external cultural influences, raising concerns that it may disappear from the daily life of the
community. The main objective is to provide space for the younger generation of the Tehit tribe to recognize and
appreciate their ancestral traditions, fostering awareness of their identity as members of the Tehit tribe and
protecting the continuity of their cultural heritage. Through this research, the revitalization process aims to create
and design traditional musical instruments that can accompany the Slawa song possessed by the Tehit community,
by incorporating several characteristic Tehit instruments. This allows for the Slawa song and its deep meanings to
be revived and reintroduced. The research utilizes a qualitative methodology with an ethnomusicological approach,
involving online observations and in-depth interviews to gain comprehensive insights into traditional Tehit music
and efforts toward its preservation. The design of traditional Tehit music will later be presented through an audio
spectrum accompanied by a visualizer featuring authentic Tehit tribal motifs.The outcomes of this research are
expected to contribute to the advancement of local cultural identity and motivate the younger generation to
preserve the traditional musical heritage of the Tehit tribe.

PENINGKATAN KINERJA PELAYANAN PUBLIK KELURAHAN MELALUI PENERAPAN BALANCED SCORECARD TERINTEGRASI

2026-04-16T15:44:16+07:00

This Community Service activity aims to improve the performance of urban village public services through the implementation of an integrated Balanced Scorecard (BSC) as a performance management system that translates the vision and mission into strategic objectives, key performance indicators (KPIs), service targets, and periodic monitoring and evaluation mechanisms. Problems faced by partners include variations in service times, service standards that are not yet uniform among officers, inconsistent process documentation, and performance reporting that is not yet indicator-based. Interventions are carried out through measuring service baselines, developing strategy maps, formulating KPIs and SLAs, preparing SOPs and file checklists, developing performance dashboards (Excel/Google Sheet), and assisting with monthly performance review meetings. The expected results are reduced waiting times and service completion times, increased SOP compliance, increased citizen satisfaction, and the formation of a culture of continuous improvement in the urban village.

PENGUATAN KAPASITAS ORGANISASI NON-PROFIT MELALUI IMPLEMENTASI SISTEM MANAJEMEN PROYEK BERBASIS ARIMA

2026-04-16T15:17:54+07:00

This PkM activity aims to strengthen the capacity of non-profit organizations in program planning and control through the implementation of a Project Management System (SMP) equipped with ARIMA-based forecasting features. Partner issues include activity planning that is not yet data-based, fluctuations in donations/service requests that are difficult to predict, unstable volunteer scheduling, and inconsistent achievement reporting. Interventions are carried out through needs assessments, strengthening project governance (SOP, RACI, logframe, M&E), development of data templates and dashboards, and training and mentoring on the application of ARIMA to predict key indicators (e.g., monthly donations, number of beneficiaries, need for aid packages). Success is measured by increasing project administration compliance, planning accuracy (reduced forecasting errors), and increasing the timeliness of reporting and the use of dashboards in decision-making meetings.

MANAJEMEN PRAKTIK CIRCULAR ECONOMY PADA PERUSAHAAN MANUFAKTUR DAN FASHION

2026-04-17T13:52:45+07:00

This article examines the management practices of circular economy in companies within the manufacturing and fashion sectors. Circular economy is presented as an alternative to the traditional linear production model (“take–make–use–dispose”), which typically leads to high waste generation and inefficient resource consumption. The study aims to identify and describe existing practices, analyze implementation challenges (including operational, financial, regulatory, and consumer perception aspects), and review adaptive solutions and strategies that companies can adopt. Using a qualitative approach with a systematic literature review, the article finds that the transition to a circular economy is shaped by factors such as consumer awareness, production and operational costs, and policy support. In manufacturing, a shift toward servitisation/Product-as-a-Service (PaaS), the application of circular design (e.g., value hill), and cross-supply-chain collaboration—often enabled by digital technologies (IoT, sensors, traceability)—are highlighted. In fashion, circular practices include rental models, resale/recommerce, and repair programs that emphasize durability and repairability to move away from fast fashion. Key challenges include high initial investment costs, inconsistent regulatory support, changes in consumer behavior, and the need for close coordination among supply-chain stakeholders. The article offers strategic recommendations for industry players and policymakers to support a more effective transition toward circular economy.

PENINGKATAN KAPASITAS KEPEMIMPINAN TATA KELOLA KELURAHAN MELALUI PELATIHAN MANAJEMEN SUMBER DAYA MANUSIA (MSDM)

2026-04-16T15:37:15+07:00

This Community Service Program (PKM) activity aims to improve leadership capacity in village governance through Human Resource Management (HRM) training. Partners' problems generally include non-competency-based task allocation, ineffective cross-functional coordination, weak discipline and performance standards, and minimal feedback and coaching mechanisms. The program is implemented through needs assessments, core training (public service leadership, communication, division of labor, simple KPIs, coaching), preparation of HRM governance tools (job desks, coordination SOPs, competency matrices, performance evaluation formats), and implementation assistance. Results show an increase in participants' understanding and managerial skills, the preparation of HRM governance documents for villages, and the existence of follow-up plans for improving service performance.

TRANSPARANSI DATA, PRIVASI PELANGGAN, DAN KEPATUHAN REGULASI: ANALISIS KUALITATIF

2026-04-17T14:22:24+07:00

This study qualitatively examines the roles of data transparency, customer privacy, and regulatory compliance in maintaining customer trust and minimizing legal risks, particularly in the context of Indonesia’s Personal Data Protection Law (Law No. 27 of 2022 / UU PDP). In the digital era, data has become a strategic asset for companies, making transparent data governance and strong privacy protections essential for building market trust and responsible corporate governance. The research aims to analyze how data transparency contributes to trust, identify challenges in safeguarding customer privacy, and assess compliance mechanisms under the UU PDP to mitigate legal risks. Using document analysis and case studies, the findings indicate that consistent transparency enhances credibility, while privacy safeguards are crucial to prevent data misuse. The study recommends strengthening the integration of transparency practices, enhancing consumers’ rights regarding their data, and promoting collaboration among stakeholders to protect customer privacy and ensure adherence to the regulatory framework.

PENINGKATAN EFISIENSI LOGISTIK UMKM MELALUI PENGELOLAAN RANTAI PASOK DAN INVENTORI BERBASIS TEKNOLOGI MUDAH

2026-04-15T10:29:47+07:00

This community service activity aims to improve logistics efficiency for MSMEs by enhancing supply chain management (purchasing–production–delivery) and inventory management (raw material & finished goods stock) using easily adopted technologies such as Google Sheets/online Excel, a simple stock application, transaction input forms, and dashboards. Common MSME issues include inaccurate stock levels, stockouts when order volumes are high, overstock tying up capital, messy manual records, reactive raw material ordering, and uncontrolled shipping costs. The interventions involve process auditing, establishing data standards and SOPs, implementing digital stock cards, setting practical reorder points, recording purchasing–consumption–sales activities, and monitoring logistics KPIs. The outputs include a simple inventory system, SOPs for warehousing and purchasing, stock and turnover dashboards, and impact reports (stock accuracy improvement, reduced stockouts, and cost savings).

PENGUATAN EKOSISTEM UMKM MELALUI KOLABORASI PEMERINTAH DAN DUNIA USAHA: MODEL KEMITRAAN DAN MANAJEMEN HUBUNGAN STAKEHOLDER

2026-04-16T15:55:34+07:00

This report discusses strengthening the MSME ecosystem through collaboration between the government and the business world. The goal is to develop an operational partnership model and a measurable stakeholder relationship management approach, addressing issues related to support fragmentation, market access, financing, and suboptimal coordination. The activities include stakeholder mapping, designing partnership models, and implementing collaborative programs such as market access and quality improvement. The methodology covers needs mapping and assessment, development of SOPs and KPIs, and carrying out the program in the form of trial projects. The main outputs include partnership model documents and a 12-month action plan. Effective collaboration is expected to strengthen the position of MSMEs in the local economic ecosystem.

PENINGKATAN EFEKTIVITAS PELAYANAN PUBLIK MELALUI REDESIGN PROSES BISNIS INSTANSI PEMERINTAH

2026-04-16T15:30:25+07:00

This Community Service Program (PKM) activity aims to improve the effectiveness of public services through business process redesign at partner government agencies. Common problems encountered include long and repetitive service flows, non-standard requirements, high queues, uncertain completion times, and a lack of traceability of service status. The program is implemented through as-is process mapping, cycle time and bottleneck measurement, root cause analysis, to-be process design (step simplification, reduced handoffs, document standardization, and role refinement), SOP and SLA development, and implementation training and trial assistance. The main outputs are new process maps, service SOPs, SLAs/service time standards, forms/checklists, and service performance indicators. Improvements are targeted at reducing service times, increasing service certainty, and increasing user satisfaction.

TATA KELOLA PERUSAHAAN DALAM ERA TEKNOLOGI DISRUPTIF DI INDUSTRI INDONESIA

2026-04-17T14:16:11+07:00

This study examines corporate governance in the face of disruptive technologies in Indonesia’s industries, with an emphasis on organizations (particularly in e-commerce) undergoing digital transformation. The study highlights that digital transformation is not merely a technology investment, but a strategic necessity that requires alignment among business strategy, corporate governance practices, and human resource adaptability. Disruptive technologies such as blockchain, artificial intelligence (AI), and Big Data can enhance transparency and operational efficiency as well as strengthen decision-making, but they also introduce new challenges, including cyber threats, difficulties in integrating legacy systems, data privacy and security issues, and evolving regulatory constraints. The research employs a literature review approach, thematic analysis, and case-study insights within Indonesian company contexts. The findings indicate that successful digital transformation is strongly influenced by the ability of governance to adapt, the presence of effective digital leadership, and the implementation of adaptive governance to anticipate and manage disruptive risks. The study also shows that transformation failures are often caused by legacy system issues, skill gaps in digital capabilities, inadequate budgeting and ROI risk management, cybersecurity threats, and weak internal communication. The recommendations stress the importance of integrating traditional governance mechanisms with adaptive/agile approaches, including the use of IT governance frameworks such as COBIT to improve governance maturity and oversight effectiveness.

PERANCANGAN LOGO SEBAGAI IDENTITAS VISUAL STUDIO PROJECT.KITA DENGAN PENDEKATAN SEMIOTIKA PIERCE

2025-11-24T10:17:36+07:00

When interpreting a logo as a company's face, it must reflect the company's vision and mission. When designed correctly, a simple logo can easily grab attention and change the audience's view of the brand. Project.KITA Studio builds branding through logos that reflect the identity of an architectural and interior design studio. The simplicity of the logo strongly conveys the company's condition and differentiates it from other architectural design studios in Kupang, East Nusa Tenggara. Using Charles Sanders Peirce's semiotic trichotomy approach, the logo was redesigned to be effective and efficient through its simplicity. The qualitative method used included interviews and data observation. This research produced a logo that aligns with project.KITA studio's identity, vision, and mission: to be a studio that prioritizes cooperation and comfortable communication and has a minimalist, modern design style. The simplicity of the logo containing the brand identity gives project.KITA studio a strong identity that is easier to remember.

TRANSFORMASI PROSES BISNIS INTERNAL INSTANSI PENDIDIKAN/RELAWAN MELALUI ERP SEDERHANA UNTUK EFISIENSI OPERASIONAL

2026-04-16T15:50:57+07:00

This Community Service Program (PKM) activity aims to improve the operational efficiency of educational institutions/volunteers through the transformation of internal business processes with the implementation of a simple ERP based on easy-to-adopt tools (e.g., Google Workspace/Microsoft 365, open-source applications, or standardized sheets). Common problems that arise include duplicate records, scattered data, manual approval processes, difficult document tracking, late reporting, and low cost and inventory visibility. Interventions are carried out through as-is process mapping, to-be process design, preparation of data standards (master data), development of simple ERP modules (finance, correspondence, assets & inventory, procurement/logistics, programs/activities), user training, and go-live and improvement assistance. The outputs are a simple ERP blueprint, SOPs, form and dashboard templates, and impact reports (processing time, report accuracy, reduced errors).

PENGUATAN RANTAI PASOK UMKM MELALUI MANAJEMEN PERSEDIAAN DAN DISTRIBUSI YANG EFISIEN

2026-04-16T15:26:12+07:00

This Community Service Program (PKM) program aims to improve the competitiveness of micro-enterprises by strengthening innovation management capabilities in three key areas: product, pricing, and distribution. Partners' common challenges include under-differentiated products, inconsistent quality and packaging, pricing that is not yet cost-based (COGS) and value-based, and distribution that is still limited to local channels. The program is implemented through baseline assessments, practice-based training (workshops), business clinics, innovation trials (rapid testing), and mentoring for the implementation of a 30–60-day action plan. Outputs include a product innovation portfolio (variants/packaging/quality standards), COGS and pricing strategy worksheets, distribution channel maps and order fulfillment SOPs, and a simple KPI dashboard. Targeted outcomes are increased sales, improved margins, expanded distribution channels, and enhanced customer satisfaction.

STRATEGI PERSONALISASI KONTEN DIGITAL DALAM MENINGKATKAN CUSTOMER LOYALTY DI E-COMMERCE INDONESIA

2026-04-17T14:12:09+07:00

This study examines digital content personalization strategies to enhance customer loyalty in Indonesian e-commerce, an industry experiencing rapid growth yet facing major retention challenges (high churn). The study aims to analyze the level of implementation, the impact of personalization, key factors affecting its effectiveness, the mechanism linking personalization to loyalty, and to develop an actionable framework tailored to the Indonesian context. Using a mixed-methods design with a sequential explanatory approach, the research includes a quantitative phase (survey of 500 respondents) and a qualitative phase (in-depth interviews, case studies, expert interviews, and focus group discussions). The findings indicate that digital content personalization significantly affects customer loyalty with a total effect of β = 0.45. β=0.45, mediated by perceived relevance, customer satisfaction, and trust in brand. The results further highlight the importance of data quality, as well as the moderating roles of privacy concerns and customer involvement. In addition, real-time personalization and omnichannel integration are more effective than batch approaches. The study proposes the Indonesian E-commerce Personalization Framework (IEPF) structured around four pillars (Data Foundation, Technology Enablement, Content Strategy, and Measurement & Optimization) and estimates an average ROI of 382%. The research implies that effective personalization depends not only on technology, but also on understanding consumers’ behaviors and privacy concerns.

Strategi Pemasaran Digital di Era Dominasi Media Sosial: Transformasi, Tantangan, dan Peluang

2025-10-20T10:13:59+07:00

This study aims to analyze the transformation, challenges, and opportunities of digital marketing strategies in the era of social media domination. Based on the phenomenon of increasing connectivity and digital participation among Indonesians, with internet penetration reaching 80.66%, this study highlights how changes in consumer behavior and technological advances are shifting the marketing paradigm from product-centric to human-centric. The method used is a qualitative-conceptual approach based on literature studies with content analysis of various recent scientific literature in the fields of digital marketing, consumer behavior, and information technology. The results show that digital marketing strategies now require the integration of artificial intelligence and human empathy through the five pillars of Marketing 5.0: data-driven, predictive, contextual, augmented, and agile marketing. The main challenges include information fatigue, data trust crisis, and digital literacy gap, while the greatest opportunities lie in the integration of online-offline strategies, storytelling based on human values, and consumer collaboration in brand value creation. This research concludes that the success of digital marketing does not only depend on technology, but on a company's ability to humanize technology. Inclusive digital literacy and public data ethics are needed to ensure that digital transformation runs smoothly.

PERBAIKAN PROSES PENGADAAN BARANG/JASA PADA INSTANSI LOKAL DENGAN TRANSPARANSI DAN EFISIENSI BIAYA

2026-04-16T15:46:22+07:00

This PkM program focuses on improving the procurement process of goods/services in local agencies to make it more transparent, accountable, and cost-efficient. Common problems include unplanned needs, non-uniform procurement documents, poorly documented supplier selection, repetitive purchases without standardized specifications, weak acceptance controls, and slow realization reporting. Interventions are carried out through as-is process mapping, waste and risk analysis, preparation of SOPs and document templates, strengthening price comparison mechanisms and supplier evaluations, and training procurement implementers. Outputs include end-to-end procurement SOPs, specification/standard catalogs, monitoring dashboards, and recommendations for savings and internal controls.