Perancangan Logo Merek UMKM Lil Pie’s Cang Ijo Menggunakan Semiotika Charles Sanders Pierce

Abstract

Brand identity is strongly influenced by the existence of the brand logo itself to show the identity and face of a
brand. Designing a logo to show brand identity in a new present product is very important where the product can
be known by the public. The logo will identify a brand. The visual signs used the letter marks and pictures mark
on Lil Pie Cang ijo were designed using the theory of semiotics by Charles Sanders Pierce. Lil Pie Cang ijo does
not yet have a brand identity, so the logo that will be designed is expected to produce the Lil Pie Cang Ijo logo
that can identify the brand and can be known by the public.