FAJRINA FATIL MINATI; YULIANI SETIA NINGRUM; SILVY DEWI ANGGRAINI; ALDI SAIFULLOH; IRVAIA MIFTAKHUL JANNAH; M. NAIZIL MA’WQA; DESTANIA SHEZYLIA ROSSI PUTRI. FAKTOR LINGKUNGAN KONSUMEN, KELOMPOK ACUAN DAN E-WOM DALAM EKOSISTEM MEDIA SOSIAL : STUDI KASUS VIRAL MARKETING ALDIS BURGER. Mount Hope Management International Journal, [S. l.], v. 4, n. 1, p. 11–18, 2026. DOI: 10.61696/momil.v4i1.1188. Disponível em: https://journal.bukitpengharapan.ac.id/index.php/MOMIL/article/view/1188. Acesso em: 4 aug. 2026.