PERANAN WEBSITE DALAM MEMEDIASI ETIKA BISNIS BERBASIS KEMANUSIAAN TERHADAP KEPUTUSAN KONSUMEN DARING

Abstract

Humanitarian-based business ethics is an understanding that emphasizes dignity, dignity, ethics that uphold
human values. Human values are related to business life. The purpose of this study is to verify the role model of
humanitarian-based ethics in online consumers. This study used a population, namely the millennial generation in the
city of Surakarta. Research using the surve method. Data collection instruments with online questionnaires. The
number of respondents obtained was 100 people. Data collection techniques with convenience sampling. Samples are
taken/selected because they are in the right place and time. Indicators of humanitarian-based business ethics include
honesty, openness, justice, religious and social society. Instrument testing using validity and reliability. Statistical
analysis with SEM-PLS due to the assumption that the data is not normally distributed. The results show that 1)
humanitarian-based business ethics positively affects websites, 2) humanitarian-based business ethics positively
affects online shopping decisions, 3) Websites positively affect online decisions. The main finding in this study is that
humanitarian-based business ethics has a positive influence on consumers' online decisions mediated by websites.
Keyword : Humanitarian-based business ethics, Website, Online Decisions, Electronic Commerce (E-commerce)