ANALISIS PENGARUH HARBOLNAS (Hari Belanja Online Nasional) PROGRAM SUBSIDI ONGKIR DAN PAY LETTER TERHADAP MINAT BELANJA KONSUMEN DI E-COMMERCE (Studi Kasus Kelurahan Lau Cih Medan Tuntungan)

Authors

  • Lestari Sihite Politeknik Unggulan Cipta Mandiri
  • Helmina Simanjuntak Universitas Asahan

DOI:

https://doi.org/10.61696/jusapak.v2i3.440

Keywords:

Harbolnas, Ongkir dan Pay Letter Medan Tuntungan

Abstract

Harbolnas, postage subsidy program and pay letter are three facors that are of interest to fans of discounts in e-commerce. these three discounts are considered capable of increasing shopping interest in e-commerce amids the rise in onine purchases. This research show that harbolnas (X1) has not significat effect on shopping interest, the Subsidi Ongkir (X2) has a significant effect on shopping interest, and pay letter (X3) has a significant effect on shopping interest in e-commerce, case study Lau Cih Village, Medan Tuntungan District.

 

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Published

2024-08-15

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