LITERASI DIGITAL DAN KEUANGAN UMKM DI KELURAHAN KABIL, NONGSA, KOTA BATAM

Abstract

This Community Service Activity aims to improve digital literacy and financial literacy for MSMEs in Kabil Village, Nongsa District, Batam City. The main problems faced by MSMEs in this area are the low utilization of digital technology in business activities and the lack of understanding of simple financial management. The activity was carried out with a participatory approach through socialization, interactive training, and direct assistance. The training material focused on the use of social media and simple digital applications for marketing and recording micro-business finances. The evaluation results showed a significant increase in participants' understanding of the separation of business and personal finances and the use of digital platforms. The majority of participants stated that they had increased their confidence in running their businesses more professionally. This activity is the first step in building the capacity of MSMEs that are adaptive to the challenges of the digital economy, as well as being the basis for the development of sustainable programs.