PEMASARAN DENGAN MEDIA SOSIAL TIK TOK BAGI KELOMPOK PETANI KOPI LAWU TAWANGMANGU DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN

Abstract

Tawangmangu is a natural tourist spot. In Tawangmangu there are many recommended tourist attractions and
must be visited by tourists. Tawangmangu is also known as a place of trade and agriculture. One of the superior
agricultural products that have reached the global market is herbs, so Tawangmangu becomes herbal tourism. Coffee
is one of the herbal products that is starting to be in great demand by tourists. One of the problems in Lawu's coffee
business is the marketing sector. Effective marketing is expected to increase the volume of coffee sales and have an
impact on the welfare of coffee farmers. Based on a survey conducted by the community service team to coffee farmers
in Gondosuli Tawangmangu, it shows that marketing is still the main problem. The service team provides solutions to
these problems by providing counseling and training on Tik Tok-based digital marketing. The output of this
community service activity is that the farmer group has the knowledge and skills in marketing coffee effectively with
social media. Weaknesses in this service are 1) the low level of knowledge and skills of farmer groups in the field of
information technology, 2) limited cost and time. Strength is sufficient land and farmer groups to produce coffee.
Opportunity is that coffee is one of the products that is very popular with the public. The challenge is that there are no
village-level institutions that provide an institutional platform for the development of the farmers' coffee industry. The
Lawu coffee industry is expected to become a leading industry in Tawangmangu, which will become an international
tourism destination.