Jurnal Pariwisata Tawangmangu

DESIGN-DRIVEN PLACE BRANDING THROUGH ADAPTIVE REUSE IN MULTICULTURAL HERITAGE DISTRICTS

Daniel Pandu Mau — 2026-07-08

Adaptive reuse of heritage buildings has become increasingly important for supporting the sustainability of historic districts. However, studies integrating design intervention, spatial character, and district identity formation within the context of place branding remain limited, particularly in multicultural heritage districts. This study aimed to examine how design interventions in heritage buildings shaped spatial character, generated spatial experience potential, and contributed to district identity formation in the Old Town of Surabaya. This research employed a qualitative approach using a multiple-case study strategy involving four heritage buildings representing different cultural zones. Data were collected through field observation, visual documentation, and literature review, and subsequently were analyzed using a descriptive-interpretative approach through spatial configuration analysis, functional transformation analysis, and cross-case comparison. The findings indicated that design interventions influenced spatial configuration, circulation patterns, functional hierarchy, and contextual integration, resulting in diverse forms of spatial experience potential. The findings further indicated that spatial experience potential functioned as a mediating mechanism between spatial transformation and place perception, while place branding in heritage districts emerged through the interaction between spatial identity, narrative meaning, and spatial experience generated through design. This study developed a design-driven place branding model that linked design intervention, spatial experience potential, and district identity formation. Future research is recommended to further validate this model through post-occupancy evaluation and visitor perception studies across different heritage district contexts.

ROAD TRANSPORT DECARBONIZATION, TOURIST MOBILITY, AND SUSTAINABLE TOURISM: AN INTEGRATED REVIEW WITH POLICY IMPLICATIONS FOR INDONESIA

Siti Hadidjah — 2026-07-08

The increasing urgency of climate change has driven attention toward transport decarbonization and sustainable mobility as vital components of sustainable tourism development. However, studies comprehensively integrating these three aspects remain limited. This study aims to synthesize the relationships among land transport decarbonization, tourist mobility, and sustainable tourism development, with a focus on policy implications for Indonesia. Using a Systematic Literature Review (SLR) guided by the PRISMA framework, data from 61 Scopus-indexed articles were analyzed through thematic synthesis. The findings identify five main themes: (1) sustainable mobility and transport decarbonization, (2) tourist mobility and accessibility, (3) public transport and destination connectivity, (4) sustainable tourism outcomes, and (5) policy and governance. Transport decarbonization influences sustainable tourism primarily through changes in tourist mobility and accessibility. Tourist mobility serves as the primary bridge between transport interventions and sustainability outcomes. This study proposes an integrated conceptual framework that positions decarbonization as a driver of sustainable tourism. For Indonesia, the implications underscore the need to improve public transport, strengthen destination connectivity, and integrate transport and tourism policies to support low-carbon tourism.

GUEST INCIVILITY IN SERVICE RECOVERY SITUATIONS: IMPLICATIONS FOR HOTEL ROOM DIVISION EMPLOYEES’ PSYCHOLOGICAL WELL-BEING IN SOUTH SUMATERA

Wisanggeni Agus Priyanto — 2026-07-08

This study examines the effect of guest incivility during service recovery situations, particularly in complaint handling, on the psychological well-being of room division employees in hotels in South Sumatra. The hospitality industry requires intensive interaction between employees and guests, particularly during complaint handling, which may expose employees to uncivil behavior from guests. Such interactions can create emotional pressure and negatively affect employees’ psychological conditions. This research applied a quantitative approach using structured questionnaires distributed to 100 room division employees working in star hotels across South Sumatra. Data were analyzed using validity and reliability tests, as well as simple linear regression. The findings reveal that guest incivility occurs at a moderate level, with employees frequently experiencing it during service recovery situations, particularly when complaints are delivered impolitely. Psychological well-being indicators also show moderate levels, particularly in emotional exhaustion and psychological distress. The regression analysis shows a correlation coefficient of 0.568 and a coefficient of determination (R²) of 0.323, indicating that guest incivility explains 32.3% of the variance in employees' psychological well-being. These findings highlight that repeated exposure to uncivil guest behavior can significantly influence employees' emotional stability and stress levels. Therefore, hotels should provide organizational support, emotional regulation training, and effective complaint handling systems to protect employees' psychological well-being.

PENGEMBANGAN DESA WISATA MELALUI PROGRAM DEWI BAHARI SEBAGAI DESTINASI WISATA BERKELANJUTAN DI DESA PADAK GUAR, KECAMATAN SAMBELIA, NUSA TENGGARA BARAT

Ni Gusti Ayu Samba Desi Putri — 2026-07-08

This study aims to analyze the role of the Marine Tourism Village Program (Dewi Bahari) in supporting the development of Padak Guar Marine Tourism Village as a sustainable tourism destination. Padak Guar Village possesses various marine tourism attractions, including Kondo Beach, Purwakarya Beach, Pulau Lampu, Gili Kondo, Gili Bidara, and Gili Petagan. This research employed a qualitative case study approach. Data were collected through observation, in-depth interviews, and documentation, involving eight key informants: village government representatives, tourism managers, local business actors, community leaders, youth representatives, and tourists. Data analysis followed the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that the Dewi Bahari Program contributes significantly to tourism development through enhanced tourism attractions, community empowerment, institutional strengthening, destination promotion, and tourism management. However, several challenges remain, including limited human resource capacity, inadequate foreign language skills, insufficient tourism facilities, and varying levels of community participation. Sustainability efforts are implemented through capacity-building programs, service quality improvement, stakeholder collaboration, digital promotion, and coastal environmental conservation. The program has positively contributed to economic, social, and environmental sustainability within Padak Guar Tourism Village.

KEBERTERIMAAN WISATAWAN DAN PEDAGANG TERHADAP METODE PENGELOLAAN LIMBAH BERKELANJUTAN DI OBYEK WISATA BAHARI GUNUNGKIDUL, YOGYAKARTA

Muhammad Zumar Rahafuna — 2026-07-08

This study aims to analyze the level of acceptance of tourists and vendors towards the implementation of sustainable solid waste management in the Gunungkidul marine tourism area. The background of the study is the increasing tourism activity, which has resulted in high waste volumes and suboptimal sustainable management. The research method used was a qualitative descriptive approach supported by quantitative data through a survey of 270 tourists and in-depth interviews with 24 vendors. Data were analyzed using descriptive statistics and qualitative interpretation techniques within the Miles and Huberman framework. The results indicate that tourists generally have a high level of acceptance of sustainable waste management, particularly regarding environmental awareness and willingness to comply with technical regulations. However, there are doubts regarding implementation, particularly regarding additional costs. Meanwhile, vendors expressed openness to implementing a sustainable waste management system despite limited knowledge and experience. The conclusion of this study confirms that conceptual acceptance is strong, but an adaptive implementation strategy is needed for effective field implementation.

TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN TOKYO TOWER MELALUI METODE IMPORTANCE PERFORMANCE ANALYSIS

Rizka Amanda Putri Matrutty — 2026-07-08

Service quality is an important factor in determining tourist satisfaction at tourist destinations. This study aims to determine the level of tourist satisfaction with the service quality of Tokyo Tower, based on the SERVQUAL dimensions, using the Importance-Performance Analysis (IPA) method. The SERVQUAL dimensions used include tangible, reliability, responsiveness, assurance, and empathy. This study employed a descriptive quantitative approach, with data collected through questionnaires distributed to 60 tourists who had visited Tokyo Tower. The sampling technique used was accidental sampling. Data were analyzed using validity and reliability tests, and IPA to map service attributes into four improvement-priority quadrants. The results are expected to identify service attributes that should be prioritized for improvement, maintained, or reduced based on tourists' perceptions of importance and performance. The findings can serve as an evaluation tool for Tokyo Tower management to improve service quality and enhance tourist satisfaction.

STRATEGI PENGEMBANGAN DESA WISATA KIARASARI MELALUI PENCIPTAAN BUKU PROFIL POTENSI WISATA DESA YANG BERKELANJUTAN

Candra Karismawan — 2026-07-08

Kiarasari Tourism Village in Sukajaya District, Bogor Regency possesses various natural, cultural, and artificial tourism potentials that can be developed as a community-based tourism destination. However, the development of the tourism village still faces several challenges, particularly the lack of information media, limited destination publication, and the absence of systematic documentation of tourism potentials. This study aims to identify the tourism potentials of Kiarasari Village and analyze the preparation of a tourism potential profile book as a strategy for tourism village development and promotion. This study employed a descriptive qualitative method consisting of four stages: field surveys, data collection, in-depth interviews, and data analysis. Data were collected through field observations, documentation, literature studies, and interviews with the Tourism Village Working Group (Pokja), local communities, and village officials. The findings reveal that Kiarasari Village has diverse tourism potentials, including natural attractions such as waterfalls, rice fields, rivers, and camping grounds; cultural attractions in the form of local traditions and community activities; and artificial attractions such as tourism facilities and recreational areas. The study also indicates that the preparation of a tourism potential profile book serves as an important strategy to support destination documentation, promotion, and branding in a more systematic and informative manner. The profile book was designed using visual and descriptive approaches containing village profiles, tourism potentials, tourism facilities, local MSME products, and documentation of community activities. The existence of the profile book is expected to enhance the visibility of Kiarasari Tourism Village, strengthen destination identity, and support sustainable community-based tourism development.

PENGEMBANGAN MEDIA EDUKASI PARIWISATA MELALUI POS MONOPOLI DALAM UPAYA MENINGKATAN PENGETAHUAN PADA SISWA SMKN 3 KOMODO, LABUAN BAJO

Damianus Sonny Lamoren — 2026-07-08

This study aims to develop tourism education media based on the Monopoly Post game and to analyze its effectiveness in improving students' knowledge at SMKN 3 Komodo in Labuan Bajo. This research uses a Research and Development (R&D) approach, which includes the stages of needs analysis, product design, development, expert validation, limited trials, and field trials. The research instruments included expert-validation questionnaires, observation sheets, and pretests and posttests to measure improvements in students' knowledge. The results of the study show that the Monopoly Post media developed has a very high level of feasibility, based on assessments by material and media experts, with an average feasibility score above 4.7, placing it in the category of very suitable for use as a learning medium. In addition, the trial results among students showed a significant increase in tourism knowledge. The students' average pre-test score of 64.5 increased to 87.4 on the post-test, a gain of 22.9 points, or approximately 35.9%. This shows that the Monopoly Post media is effective at increasing students' understanding of basic tourism concepts, destination potential, and elements of the tourism industry. In addition to cognitive enhancement, this media has been shown to increase participation, motivation to learn, and interaction among students during the learning process. Game-based approaches provide a more interactive, contextual, and enjoyable learning experience. Thus, the Pos Monopoli educational media can be an effective and relevant learning innovation in supporting the improvement of the quality of tourism education at the vocational high school level.

ANALISIS DAYA TARIK KULINER LOKAL SEBAGAI REPRESENTASI IDENTITAS BUDAYA KULINER DI PASAR KLOJEN MALANG

Ratukasih Ratukasih — 2026-07-08

Local cuisine plays a significant role in shaping cultural identity at Klojen Market in Malang. Culinary tourism is a dynamic segment of the tourism industry because it offers authentic experiences through local foods that reflect a destination's social and cultural values. Klojen Market, a traditional market revitalized with a modern concept, offers a blend of traditional culinary practices and contemporary dining spaces. This study aims to analyze how the appeal of local cuisine at Klojen Market reflects Malang's cultural identity. A qualitative descriptive approach was used to understand the experiences, perceptions, and social interactions within culinary practices at the market. Data were collected through in-depth interviews, observations, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion. The results indicate that the appeal of local cuisine is shaped by five key aspects: local ingredients, presentation, flavor, uniqueness, authenticity, and cultural value. Culinary practices serve not only as consumption activities but also as cultural expressions reflected in habitus, social interactions, and symbolic meanings. These findings align with Bourdieu's theory of distinction in explaining the relationship between consumption and cultural identity. In conclusion, Klojen Market serves as a vital space for representing the local culinary culture and supporting the development of sustainable culinary tourism.

PENGARUH KENAIKAN TARIF DAN FASILITAS MELALUI ONLINE CUSTOMER REVIEWS TERHADAP MINAT KUNJUNGAN WISATAWAN LOKAL DI PANTAI KAWASAN BARON GUNUNGKIDUL

Diah Rumekti — 2026-07-08

This study analyzes the effects of tariff increases and facility quality on local tourists' intentions to visit the Baron Beach Area in Gunungkidul, with online customer reviews (OCR) mediating the relationship between them. The research is backed by a sharp decline in domestic arrivals following significant retributive tariff hikes, infrastructure constraints, and rising digital complaints. A quantitative approach with a cross-sectional survey design was used to gather data from 400 respondents selected via quota sampling across 23 beach sites. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 4. The results indicate that tariff increases and facility quality significantly influence visit intentions and OCR formulation. The mediation test shows that OCR serves as a strong partial mediator and is the dominant predictor of visit intentions. Destination managers are advised to improve tariff transparency and support facilities to optimize the destination's digital reputation

POTENSI PENGEMBANGAN AGROWISATA STROBERI SEBAGAI PEMBERDAYAAN MASYARAKAT DI DESA OELBITENO

Habel Koinmanas — 2026-06-04

Agrotourism has emerged as a strategic approach to rural development, offering significant potential to enhance community welfare through the utilization of local resources. Oelbiteno Village possesses considerable potential in strawberry farming; however, this resource has not yet been optimally developed as an agrotourism attraction. The development of strawberry-based agrotourism is expected to function as a mechanism for both economic and social empowerment of the local community.

This study aims to examine the potential for developing strawberry agrotourism as a means of community empowerment in Oelbiteno Village. A qualitative research design with a descriptive approach was employed. The study was conducted in Oelbiteno Village, with participants consisting of strawberry farmers, village officials, and local community members selected through purposive sampling.

The independent variable in this study is the potential of strawberry agrotourism, while the dependent variable is community empowerment. Data were collected through field observations, in-depth interviews, and documentation. The data were analyzed using qualitative analysis techniques, including data reduction, data display, and conclusion drawing. Triangulation was applied to ensure the validity and reliability of the findings.

The findings reveal that Oelbiteno Village has strong natural, agricultural, and social potentials that support the development of strawberry agrotourism. Furthermore, the development of this sector has the potential to enhance community income, participation, and institutional capacity, provided it is managed in a well-planned and sustainable manner.

ANALISIS STRATEGI BISNIS DAN IMPLEMENTASI DIGITAL MARKETING PADA AMASARI TOURS AND TRAVEL

Muhammad Daffa Irawan — 2026-07-08

Advances in digital technology have prompted tourism companies to adopt appropriate business strategies and leverage digital marketing as a more effective marketing tool. This study aims to analyze the business strategies and digital marketing implementation employed by Amasari Tours and Travel to support sales and business development. The study employed observational, participatory, and on-the-job training methods. Data were collected through field observations, interviews with the director and the operational team, and a review of relevant documentation and literature. Data analysis was conducted descriptively to identify the various business strategies and digital marketing initiatives adopted by the company. The research findings indicate that the business strategies implemented included developing a proposal for cultural tours to Greece and analyzing the potential of tourist destinations in Ciater District, Subang, as part of efforts to create market opportunities and develop tourism products. Meanwhile, digital marketing initiatives included creating a logo and a TikTok account for Hiace Amasari, promoting tour packages via TikTok live streams, and creating an e-flyer promoting tourist destinations in West Java. These various activities demonstrate that a well-planned business strategy and the use of digital media can support promotion, expand market reach, and enhance a company’s competitiveness. Therefore, integrating business strategy and digital marketing is key to ensuring the sustainability of the tour and travel industry in the digital age.

PENGEMBANGAN WISATA MINAT KHUSUS BERBASIS SPIRITUAL DI DESA WISATA PESAREAN GUNUNG KAWI: PENDEKATAN PARIWISATA BERKELANJUTAN

Chintya Paramita Puspita — 2026-07-08

This study aims to analyze the development of spirituality-based special-interest tourism in Pesarean Gunung Kawi Tourism Village and to understand tourists' meanings and experiences within the local cultural context. The growing interest in spiritual tourism reflects a shift in tourist preferences toward more personal and reflective experiences. This study employs a qualitative approach with an ethnographic design to explore cultural practices, social interactions, and spiritual experiences at the research site. Data were collected through semi-structured interviews, participatory observation, and documentation involving tourism village managers, community leaders, local business actors, and tourists selected through purposive and snowball sampling techniques. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña through data reduction, data display, and conclusion drawing. The findings reveal three key themes: (1) spiritual tourism is understood as a practice integrating religious, cultural, and personal experiential dimensions; (2) tourists exhibit characteristics of special interest tourists, driven by intrinsic motivations such as the search for meaning, inner peace, and transformational experiences; and (3) tourism development faces challenges including visitor fluctuation, infrastructure limitations, and the risk of cultural commodification. This study contributes theoretically by integrating the concepts of special interest tourism, spiritual tourism, and sustainable tourism within an ethnographic framework.

PREFERENSI WISATAWAN DOMESTIK TERHADAP PAKET WISATA BERKELANJUTAN: TRADE-OFF HARGA, JEJAK KARBON, DAN KETERLIBATAN MASYARAKAT LOKAL

Sri Wahyuni — 2026-06-04

This study investigates domestic tourist preferences for sustainable rural tourism packages by examining trade-offs among price, carbon footprint, and local community participation. The research is important because domestic tourism plays a strategic role in supporting regional economic resilience, while sustainability challenges require tourism products that balance economic, environmental, and social values. Data were collected through a structured survey involving 300 domestic tourists from different generational groups (X, Y, and Z) in several rural tourism destinations in Yogyakarta, Indonesia. A conjoint design was developed using 18 stimulus profiles and 4 holdout cases based on three attributes: price, carbon footprint reduction, and forms of local participation. Data were analyzed using Conjoint Analysis with Hierarchical Bayes Estimation to estimate individual preferences, followed by market simulation and cluster analysis to identify preference segments. The results indicate that price remains an important determinant, but environmental attributes and community-based activities significantly influence tourist choices, particularly among younger generations. The findings suggest that sustainable tourism packages should combine affordable pricing with visible environmental actions and authentic local engagement. Future research is recommended to include broader destination coverage and additional behavioral variables affecting sustainable travel decisions.

A COMMUNITY-BASED SPIRITUAL TOURISM DEVELOPMENT STRATEGY TO STRENGTHEN THE LOCAL ECONOMY AROUND PRAMBANAN TEMPLE

Heni Dwi Lestari — 2026-07-08

This study aims to analyze the development strategy of Community-Based Tourism (CBT) based spiritual tourism to strengthen the local economy surrounding Prambanan Temple. The shift in tourism toward meaningful, sustainable experiences has heightened the importance of spiritual tourism as an alternative development model. The study employed a descriptive quantitative approach supported by qualitative analysis. Data were collected through questionnaires, observations, in-depth interviews, and documentation involving 300 respondents consisting of local community members, tourism business actors and community leaders. Data were analyzed using descriptive analysis, SWOT analysis, and Value Chain Analysis to identify community perceptions, economic impacts, and appropriate development strategies. The findings indicate that community perceptions of spiritual tourism development are highly positive, with an average score of 4.24, while perceptions of its economic impact reached 4.14. Spiritual tourism is considered capable of increasing income, expanding employment opportunities, and supporting the growth of local SMEs. SWOT analysis places the development strategy in Quadrant I (Growth Strategy), indicating strong internal strengths and favorable external opportunities. Value Chain Analysis shows that the greatest economic benefits are generated through SMEs, local culinary businesses, homestays, tour guide services, transportation, and cultural handicrafts. CBT-based spiritual tourism has strong potential to improve community welfare while preserving cultural and spiritual values. Strengthening community participation, developing local tourism products, enhancing digital promotion, and increasing stakeholder collaboration are recommended to support sustainable tourism development around Prambanan Temple.

ANALISIS MANAJEMEN KRISIS DI KAWASAN WISATA ALAM TELAGA NGEBEL PONOROGO

Deviona Ayu Larasati — 2026-06-04

Indonesia faces the potential risk of natural disasters such as landslides and extreme weather. Lake Ngebel is one of the attractions with this level of vulnerability. This study aims to analyze the preparedness of natural disaster crisis management in the Lake Ngebel tourist area. This study used a descriptive qualitative approach, with the research location at Lake Ngebel, Ponorogo. The research subjects included the Regional Disaster Management Agency as key informants, tourism managers as primary informants, and tourists as supporting informants. Data collection techniques were carried out through in-depth interviews, observation, and documentation, with data analysis carried out through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the implementation of crisis management is not optimal. In the pre-crisis phase, the unavailability of disaster hazard maps and ineffective risk communication indicate low preparedness, even though evacuation routes are available. In the crisis phase, coordination and emergency response were quite effective according to standard operating procedures and supported by simulation training. In the post-crisis phase, an evaluation has been conducted, but its implementation requires strengthening. Overall, crisis management still tends to be reactive.

PENGARUH BAHAN KIMIA DAN KUALITAS PERALATAN LAUNDRY TERHADAP EFEKTIVITAS KINERJA OPERASIONAL HOUSEKEEPING DI HOTEL NOVOTEL JAKARTA CIKINI

Firas Rahmanikram Susetya — 2026-06-04

This research is motivated by the importance of effective housekeeping operational performance in supporting hotel service quality, particularly in laundry activities, which are highly dependent on technical factors such as chemicals and equipment. Frequent problems include inconsistent washing results, process delays, and potential increases in operational costs. Therefore, this study aims to analyze the influence of laundry chemicals and equipment quality on the effectiveness of housekeeping operational performance. This study used a quantitative, survey-based approach. Data were collected through questionnaires from 30 housekeeping employees involved in laundry operations using a saturated sampling technique. Data analysis was performed using multiple linear regression with the help of statistical software (SPSS), and through validity, reliability, and classical assumption tests to ensure model adequacy. The results showed that laundry chemicals (β = 0.421; p < 0.05) and equipment quality (β = 0.367; p < 0.05) had a positive and significant effect on performance effectiveness, contributing 64.6%. Optimizing technical operational factors is crucial for improving housekeeping effectiveness. Further research is recommended to include other variables, such as employee competency and the monitoring system.

PERILAKU WISATAWAN KULINER GENERASI Z DI YOGYAKARTA

Septi Sedyaning Hanurani — 2026-07-08

Generation Z is the target market for future tourism because they constitute the largest share of the world's population. For Generation Z travelers, culinary experiences are an important aspect of tourism. This research aims to explain the culinary tourism behavior of Generation Z in Yogyakarta, including their goals, visit frequency, culinary preferences, social media use, and desire to revisit culinary tourism destinations. This study was conducted through a survey of 394 members of Generation Z who have engaged in culinary tourism in Yogyakarta. The research results show that one of the main tourist attractions for the respondents is culinary experiences, and they have engaged in culinary tourism more than three times. According to the survey, 72.2% of respondents chose Yogyakarta as their favorite culinary destination. The social media platforms most used to search for culinary information are Instagram and TikTok. The local restaurants in Yogyakarta favored by Generation Z are Gudeg Yu Djum and Kopi Klotok. The motivation of Generation Z culinary tourists when deciding to revisit a culinary destination is to obtain sensory experiences such as taste, aroma, texture, and appearance of the food. The research results show that food quality, real experiences, and the use of social media as a source of travel information influence the culinary tourism behavior of Generation Z.

PENGEMBANGAN PROTOTIPE PETA INTERAKTIF BERBASIS SISTEM INFORMASI GEOGRAFIS (SIG) SEBAGAI MEDIA PROMOSI EKOWISATA BAHARI KEPULAUAN BANGKA BELITUNG

Salsabila Hanandita — 2026-07-08

The Bangka Belitung Islands province has great marine ecotourism potential, but the presentation of tourism information remains poorly integrated digitally and spatially. This study aims to identify the distribution and classification of priority tourist attractions and design a prototype of an interactive map based on Geographic Information Systems (GIS) as a digital promotional medium and tourism education. The study uses a mixed-methods approach, with qualitative dominance at the design stage and quantitative support at the prototype evaluation stage. Spatial data processing was carried out using QGIS, the QGIS2Web plugin, and the Leaflet library, while prototype testing involved 30 respondents and employed descriptive analysis, validity and reliability assessments, and Pearson correlation tests in SPSS. The results showed that 33 priority tourist attractions were dominated by coastal areas and beach tourism. All instrument items were declared valid and reliable, with a Cronbach's alpha of 0.944. The test results showed that all indicators were in the "Very Good" category, while the product feasibility level was 88.01%, placing it in the "Very Feasible" category. The correlation results also showed positive and significant relationships among the quality of the interactive map, the quality of the information, and the effectiveness of digital promotional media. Thus, the GIS-based interactive map prototype is considered an effective information and promotional medium for marine ecotourism in Bangka Belitung

PENERAPAN PRINSIP WISATA BAHARI DI DAYA TARIK WISATA PANTAI BAJULMATI

Amalia Dinda Candra Dewi — 2026-06-04

Bajulmati Beach in Malang Regency has significant potential as a marine tourism attraction, supported by sea turtle conservation efforts through the presence of Bajulmati Sea Turtle Conservation (BSTC). An analysis of the implementation of marine tourism principles indicates that the attraction at Bajulmati Beach also has the potential to serve as a tourism destination with educational and recreational value. This study aims to analyze the application of marine tourism principles at Bajulmati Beach, Malang Regency. This research employs a qualitative approach, with data collection techniques including observation, interviews, and documentation. The results indicate that the implementation of marine tourism principles in the Bajulmati Beach tourism area has been effective, as reflected in three main areas: education, natural resource conservation, and the application of codes of conduct. The educational aspect is implemented through the “Sekolah Alam” (Nature School) program, informational media, and the involvement of tourists in conservation activities. The natural resource conservation aspect is demonstrated through sea turtle habitat management, coastal vegetation planting, and spatial planning of the area. Meanwhile, the code of conduct is applied to managers, tourists, and local communities through rules that support environmental sustainability. Thus, sea turtle conservation activities in the Bajulmati Beach area not only serve to preserve sea turtles but also support the development of sustainable marine tourism.

STRATEGI PEMASARAN HOTEL DALAM MENGOPTIMALKAN POTENSI SLEEP TOURISM SEBAGAI DAYA TARIK WISATA BARU

Yuke Hernawati — 2026-07-08

The growth of wellness tourism has contributed to the emergence of sleep tourism as a new trend within the tourism and hospitality industry. This phenomenon has developed alongside increasing public awareness of the importance of sleep quality as a fundamental component of health and well-being. Despite its growing popularity, studies examining hotel marketing strategies for developing sleep tourism remain limited, particularly in the Indonesian context. This study aims to analyze hotel marketing strategies in optimizing the potential of sleep tourism as a new tourism attraction.

This research employed an exploratory qualitative approach using Thematic Analysis. Data were collected through semi-structured interviews, observations, documentation, and literature review involving two star-rated hotels in Cirebon, Indonesia, selected through purposive sampling. The findings revealed four major themes: (1) the potential of sleep tourism as a hotel product, (2) sleep tourism marketing strategies, (3) challenges in implementing sleep tourism, and (4) prospects and development opportunities. The results indicate that sleep quality can be transformed into a valuable tourism experience by providing supportive facilities, relaxing environments, and guest-oriented services. Furthermore, the development of sleep tourism requires integrating experience marketing, digital marketing, and wellness tourism principles to create product differentiation and sustainable competitive advantages for hotels. This study contributes to the growing body of literature on sleep tourism by proposing a conceptual framework for hotel marketing strategies that integrates perspectives from wellness tourism, experience marketing, and hospitality marketing in the Indonesian hospitality industry.

STRATEGI PENGEMBANGAN WISATA MINAT KHUSUS BERBASIS RELIGI DAN MULTIKULTURAL DI DESA WISATA PESAREAN GUNUNG KAWI: ANALISIS POTENSI DAN TANTANGAN

Chintya Paramita Puspita — 2026-07-08

This study aims to analyze the development strategies for religion- and multiculturalism-based special-interest tourism in Pesarean Gunung Kawi Tourism Village, Malang Regency, with a focus on identifying the destination's potential and challenges. The growing interest in spiritual, authentic, and culturally grounded tourism experiences reflects a paradigm shift from mass tourism to special interest tourism. In this context, Gunung Kawi possesses unique characteristics as a religious destination evolving within a multicultural social environment. This study employs a qualitative approach with an ethnographic case study design. Data were collected through semi-structured interviews, participatory observation, and documentation involving tourism village managers, community leaders, local business actors, and tourists selected through purposive and snowball sampling techniques. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings reveal four main themes: (1) religious tourism is understood as a spiritual practice integrating religious values, culture, and personal experience; (2) cultural and religious diversity forms an inclusive and harmonious multicultural tourism space; (3) tourists exhibit special interest tourism characteristics through intrinsic motivation, active involvement, and transformational experience; and (4) destination development faces challenges including visitor fluctuation, infrastructure limitations, and the risk of cultural commodification. This study contributes to strengthening the concept of religion- and multiculturalism-based special interest tourism within a sustainable tourism framework.

PERSEPSI TAMU TERHADAP KUALITAS PELAYANAN HOTEL: STUDI KUALITATIF MENGGUNAKAN METODE SERVQUAL DI HOTEL HARPER KUPANG

Linda Marlince Taka — 2026-06-04

Service quality is a strategic factor in the hotel industry, as it directly influences guest satisfaction, loyalty, and destination image. Harper Kupang Hotel, a star-rated hotel operating in Eastern Indonesia, faces increasing challenges in meeting increasingly complex guest expectations, particularly in the post-pandemic period and amid intensified competition in the hospitality industry. This study aims to examine guest perceptions of service quality at Harper Kupang Hotel through an in-depth qualitative approach using the SERVQUAL framework. The research employed a qualitative case study design, with data collected through in-depth interviews with 15 purposively selected informants, comprising business and leisure guests. Data were analyzed using thematic analysis to identify gaps between expected and perceived service quality across the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that the tangibles and assurance dimensions are perceived relatively positively. At the same time, significant gaps remain in the responsiveness and empathy dimensions, particularly regarding service speed, consistency of service attitudes, and personalization of guest interactions. These results suggest that operational standards do not solely determine service quality but are strongly influenced by employees’ interpersonal competencies and their sensitivity to guest needs. Theoretically, this study reinforces the relevance of SERVQUAL within a qualitative research context and contributes to the literature on hotel service perceptions in marginal tourism regions. In practical terms, the findings offer strategic recommendations for hotel management and regional tourism.

ANALYSIS OF COMPONENT 4A IN MANGROVE BOTANICAL GARDEN WONOREJO SURABAYA

Selvi Dwi Fitriani — 2026-07-08

The Wonorejo Mangrove Botanical Garden is a recommended tourist attraction for tourists exploring nature amidst the hustle and bustle of Surabaya. Although the Wonorejo Mangrove Botanical Garden boasts a rich mangrove ecosystem, diverse flora and fauna, and adequate tourist facilities, improvements are still needed. This study aims to analyze the development of the Wonorejo Mangrove Botanical Garden in Surabaya using the 4A approach, as well as the factors that inhibit and support tourism development. This study was conducted using a descriptive qualitative approach, with data collection through interviews, observation, and documentation. The results indicate that, overall, the development of the Wonorejo Mangrove Botanical Garden can be carried out by optimizing the 4A and mitigating inhibiting factors, thereby improving service quality and competitiveness while balancing economic, environmental, and socio-cultural benefits. This tourist attraction has the potential to be recommended as a natural tourist attraction with a superior ecotourism concept in Surabaya. The development of the Wonorejo Mangrove Botanical Garden in Surabaya is still in the potential stage and not yet optimal. For stakeholders, this can be done by optimizing the 4A components, mitigating the development factors of tourist attractions (both supporting and inhibiting), and adopting a sustainable approach.

AKTIVITAS OLAHRAGA, JAJAN, DAN UMKM: STUDI WISATA HIBRIDA SERTA IMPLIKASINYA TERHADAP PENGUATAN EKONOMI LOKAL

Aditha Agung Prakoso — 2026-06-04

The phenomenon of recreational physical activity in public spaces is associated not only with health benefits but also with the potential to generate local economic dynamics that remain underexplored within an integrated framework. This study aims to examine the integration of physical activities and micro, small, and medium enterprises (MSMEs) consumption as a form of hybrid tourism practice embedded in everyday life, and its implications for strengthening the local economy. The research was conducted in Tridadi, Sleman, Special Region of Yogyakarta, where active consumption practices accompany high-intensity daily physical activities. A qualitative approach was employed through field observations, in-depth interviews, and documentation. Data were analyzed using descriptive qualitative techniques, including data reduction, categorization, and interpretation. The findings reveal that recreational physical activities catalyze the emergence of temporary informal economic spaces, which contribute to increased MSME transactions, expanded market access, and strengthened social relations between vendors and the community. This integration reflects a fluid and interconnected hybrid tourism practice within everyday spatial contexts. The study highlights that physical activities serve not only as recreational practices but also as mechanisms to strengthen local economic development, offering pathways toward more inclusive and sustainable tourism.

SEBERAPA BESAR PARIWISATA MENDORONG EKONOMI? ANALISIS EMPIRIS TERHADAP PERTUMBUHAN PDB INDONESIA

Astriani Puspita Maharani — 2026-07-08

The tourism sector plays a strategic role in Indonesia's economy as a source of foreign exchange earnings and employment, and a driver of GDP growth. However, increased tourism activity has not been fully followed by a stable increase in its contribution to national economic growth. This study uses a quantitative approach, employing quarterly time-series data for the period 2015Q1–2025Q4 (44 observations). Variables analyzed include GDP growth (Y), foreign-exchange tourism (X1), hotel occupancy rate (X2), and exchange rate (X3). Analysis was conducted using the Vector Error Correction Model (VECM), preceded by ADF stationarity tests and Johansen cointegration tests. The Johansen cointegration test confirms the existence of two long-run equilibrium relationships among the study variables. VECM estimation shows that tourism foreign exchange has a positive and significant effect on GDP growth in the long run (t-statistic = -6.9478), hotel occupancy rate also has a significant positive effect (t-statistic = -2.8341), while the exchange rate is not statistically significant (t-statistic = 0.1857). All three variables jointly show significant long-run relationships with GDP, as confirmed by the two Johansen cointegrating equations. The hotel occupancy rate is the most dominant and consistent variable driving Indonesia’s GDP growth, based on VECM estimation. Foreign exchange from tourism has a positive and significant long-run effect on GDP, consistent with the Tourism-Led Growth Hypothesis. The exchange rate has no significant effect at the 5% level due to inconsistent relationships during the COVID-19 pandemic.