GRESSELLA ANJELINA SIMARMATA; YOIS NELSARI MALAU; GRACIELLA NOVITASARI NAPITUPULU; NIARITA BUKIT. THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, PRICE, AND PROMOTION ON CONSUMER PURCHASING DECISIONS FOR COSMETIC PRODUCTS WARDAH IN MEDAN CITY. Journal Accounting International Mount Hope, [S. l.], v. 3, n. 1, p. 81–95, 2025. DOI: 10.61696/jaimo.v3i1.640. Disponível em: https://journal.bukitpengharapan.ac.id/index.php/JAIMO/article/view/640. Acesso em: 26 jun. 2026.